3 Comments

  • All this and more! As luck would have it, we just released a guidebook about our favorite methods for interactive data collection methods, culled from our many brilliant colleagues, along with one or two homegrown ideas.
    I especially like the Gum Drop, in which Starburst candies are used to recreate a Likert scale response. One of our most delicious data collection methods.
    http://www.publicprofit.net/Services/Training/

    • Ann K. Emery says:

      Hi Corey,
      Thanks for sharing your guidebook! I particularly liked the Values Walk and Community Map ideas and I added them to my list above.
      Thanks again,
      Ann

  • Ann,
    I’ve never tried any of the above, but I am very interested in making meetings in general more interactive and fun, some of these tactics you listed may be helpful in that capacity.
    I did try to capture data from several group discussions going on at the same time as a scribe once and it was quite the challenge. What’s most important to capture? Will I be an outsider or a participant observer? Why didn’t I use my ipad instead of this huge laptop? It was alot to try to figure out on the spot.
    The team strategy sounds good with such a large group, taking turns with facilitation of the different activities and documentation may be helpful. Have you completed the focus group already?

  • Leave a Reply

    Your email address will not be published. Required fields are marked *

    Ideas for Interactive Focus Groups

    Updated on: Jun 1st, 2012
    Data Visualization
    , ,
    A collage of a calendar, paperclip, papers, and a presentation board.

    My teammate and I are running a focus group in a couple weeks. The group will be large (about 17 people) and will be with working professionals (mid-20s through mid-40s). We’d like to add a few interactive elements to this focus group so that people have a variety of ways to express themselves, move around, and have some fun. Here’s our running list for activities to use during interactive focus groups.

    Build a Collage

    Read more and watch video examples here.

    Hold Small Group Discussions

    Give each small group a discussion prompt, give them time to discuss that question, and then ask the small groups to share a key observation or two back with the larger group.

    Vote with Stickers

    Ask focus group attendees to show where they stand on issues by putting a colored sticker on a large sheet of paper. We used this technique in a community forum and asked residents to vote and indicate their priority areas for the county’s next budget. For example, residents placed stickers beside their top areas, like early childhood, youth development, senior housing, transportation, and more.

    Begin with a Survey

    Start with a brief survey (read more here).

    Begin with a Free-Writing Exercise

    Start with a free-writing exercise “to help participants access relevant memory. Jumpstart a rich discussion by asking them to share what they wrote with one another.” Read more here.

    Write on Index Cards

    Write down how they feel on index cards (read more here).

    Use Roundtable Ranking

    Small groups rapidly brainstorm the strengths and weaknesses of the program on a single sheet of paper and rank-order (1, 2, 3) the strengths and weaknesses.

    Use an Interview Design Process

    The Interview Design Process is a hybrid of a focus group and a speed dating session.

    Run a Values Walk

    The Values Walk, in which people physically walk to different corners of the room to indicate whether they agree or disagree with your questions. Read more ideas from Public Profit here.

    This worked well as part of a community listening project in the youth center where I used to be an internal evaluator. Groups of 10-15 adults walked either to the far right of the room (agree) or far left (disagree), or anywhere in between on the spectrum. As the facilitator asked a series of questions, you got to watch the patterns in the group as well as each person’s individual variations in responses.

    The only downside is that it’s very, very, very hard to take notes during this activity. Everyone’s walking around the room, and the notetaker is furiously typing on a laptop, trying to capture the physical movements as well as the conversation. Perhaps an audio recorder and camera would work better? I wish I had pictures of these Values Walks from the community listening projects.

    Build a Community Map

    I built a community map in the youth center where I used to be an internal evaluator. The youth collected data about tobacco retailers in their community and mapped the data using density maps and little pins and flags. The data was part of their needs assessment, and then the next step was to develop messaging for an anti-tobacco campaign.

    Share Your Ideas for Interactive Focus Groups

    Please share your own ideas in the comments section below. Have you tried any of these techniques yourself? Did any of these go particularly well (or poorly)? Nobody’s got time to reinvent the wheel, so let’s learn from each other’s successes and failures in running focus groups.

    More about Ann K. Emery
    Ann K. Emery is a sought-after speaker who is determined to get your data out of spreadsheets and into stakeholders’ hands. Each year, she leads more than 100 workshops, webinars, and keynotes for thousands of people around the globe. Her design consultancy also overhauls graphs, publications, and slideshows with the goal of making technical information easier to understand for non-technical audiences.

    3 Comments

  • All this and more! As luck would have it, we just released a guidebook about our favorite methods for interactive data collection methods, culled from our many brilliant colleagues, along with one or two homegrown ideas.
    I especially like the Gum Drop, in which Starburst candies are used to recreate a Likert scale response. One of our most delicious data collection methods.
    http://www.publicprofit.net/Services/Training/

    • Ann K. Emery says:

      Hi Corey,
      Thanks for sharing your guidebook! I particularly liked the Values Walk and Community Map ideas and I added them to my list above.
      Thanks again,
      Ann

  • Ann,
    I’ve never tried any of the above, but I am very interested in making meetings in general more interactive and fun, some of these tactics you listed may be helpful in that capacity.
    I did try to capture data from several group discussions going on at the same time as a scribe once and it was quite the challenge. What’s most important to capture? Will I be an outsider or a participant observer? Why didn’t I use my ipad instead of this huge laptop? It was alot to try to figure out on the spot.
    The team strategy sounds good with such a large group, taking turns with facilitation of the different activities and documentation may be helpful. Have you completed the focus group already?

  • Leave a Reply

    Your email address will not be published. Required fields are marked *

    You Might Like

    Our complimentary mini course for beginners to dataviz. Takes 45 minutes to complete.

    Enroll

    Inside our flagship dataviz course, you’ll learn software-agnostic skills that can (and should!) be applied to every software program. You’ll customize graphs for your audience, go beyond bar charts, and use accessible colors and text.

    Enroll

    Subscribe

    Not another fluffy newsletter. Get actionable tips, videos and strategies from Ann in your inbox.