You know you’re supposed to customize your color palette to match your organization’s branding. You know you can find your color codes in your existing style guide. But what if you don’t have a style guide? Or can’t find it because it’s buried within your intranet someplace? You can find your custom color codes with an eyedropper. Eyedroppers are color detection tools. You hover over your logo, and then the eyedropper does its magic and tells you the color code—within seconds.
“Ann, which colors should I use in my graphs?” You should start with your organization’s existing color palette. Every organization has a style guide and I’ll show you how to use it and decode the jargon.
Color is about much, much more than simply making your graphs look pretty. Adding color to graphs is simultaneously the easiest and absolute hardest technique to nail. When used well, color can enhance branding when you match your publication’s color palette to your brand and logo. I’ll walk you through the steps.