Back in college I was so obsessed with data that I voluntarily wrote a 66-page thesis about adolescent development.
The “Before” Version: Data Table in the Research Report
My paper was filled with these:
A major piece in the data visualization puzzle is understanding your audience. In this case, my audience was my professor and the grad students in my lab. These research-savvy folks wanted and expected the correlation table to be formatted exactly like this in APA format. Case closed.
Another “Before” Version: Data Table in the Presentation
But what if I were presenting a summary of my findings to classmates? We concluded this year-long research process with class presentations.
My nerdy friends and I took screenshots of our tables and squished them into PowerPoint slides. Then we took turns presenting our squished tables to each other. And then we took turns groaning and complaining and yawning as classmate after classmate squinted their eyes, strained to see the tiny fonts and asterisks in our tables, and consequently learned very little from our presentations.
My unreadable PowerPoint slide probably looked something like this, default slide template and all:
The “After” Versions: Data Table in the Research Report, Heat Table in the Presentation
I’m still obsessed with data. I’m especially obsessed with transforming arcane numbers into information that everyday people can really, truly understand.
Would I have changed the table for my research report? No way. The professor and grad students were expecting the table to be formatted exactly like it was. The grad students even shared templates with me as I was drafting my report so I could make sure the borders and spacing were exactly right. Peer-reviewed journal articles and academic papers have specific formatting guidelines and I don’t mess with those.
Would I have changed the table for my presentation? You bet.
Nowadays, I would display the correlations in a heat table (a.k.a. density table) where higher numbers get darker colors and lower numbers get lighter colors.
With the original data table, our eyes can’t even see asterisks from the back of the room, and our brains need to spend time reading the table cell by cell by cell to make sense of the asterisks. But with the heat table, our eyes can sense color saturation from the back of the room, and our brains can follow patterns instantly.
I’d also present my table with the storyboarding technique, meaning that I’d break up the content into five separate slides. I’d take a few moments to talk through each portion of the table, glancing around the room and making sure my audience really understood what I was talking about before moving on to the next slide.
Slide 1: Showing outline of table
Sample talking points: “I ran a correlation analysis to see whether any of the 10 constructs were correlated with each other. I aligned the constructs in a table, with the constructs listed down the left side and again across the top.”
Slide 2: Showing table’s full contents in black text
Sample talking points: “This table shows the result of the correlation analysis. For example, in the upper left hand corner, ‘adolescent depression’ and ‘maternal depression’ had an r of just -.04; no association there.”
Slide 3: Talking through the correlations that were significant at p<=.001
Sample talking points: “Let’s take a look a the most promising trends first. Six of the correlations were significant at p less than or equal to .001. For example, check out that -0.61 on the left. Alienation and communication were connected. When the adolescent felt alienated from his or her depressed mother, the adolescent was also really likely to report having communication problems with the mother.”
Slide 4: Talking through the correlations that were significant at p<=.01
Sample talking points: “Eight additional correlations were significant at p less than or equal to .01. For example, check out that .32 in the bottom right. Teens who used marijuana more frequently were also more likely to report using hard drugs.”
Slide 5: Talking through the correlations that were significant at p<=.1 and pausing for discussion
Sample talking points: “Finally, the light green shading shows where constructs were correlated with each other with a p-value less than or equal to .05. There were a bunch of these, like that .24 in the upper left corner. The .24 means that teens with higher levels of depressive symptoms were also a little more likely to report feeling alienated from their mothers. … Any clarification questions? … What additional patterns stand out to you?”
Does it take extra time to transform your traditional table into a heat table? Yes, probably 30 minutes.
Is it worth it? Absolutely! Your up-front planning will save your audience time and energy. You’ll look smart and prepared, and your audience will learn something new from your presentation rather than rolling their eyes at your smushed table.