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Brand colors are great.

Color-coding by category is greater.

But avoid using those brand colors as body font within paragraphs.

Colored font is okay for headers, but not for the body.

What’s Inside

0:00 Intro

0:31 Before: Example from a Public Workshop

1:33 After: Dark Dark Dark Gray Body Font

2:21 The Before-After Difference

More about Ann K. Emery
Ann K. Emery is a sought-after speaker who is determined to get your data out of spreadsheets and into stakeholders’ hands. Each year, she leads more than 100 workshops, webinars, and keynotes for thousands of people around the globe. Her design consultancy also overhauls graphs, publications, and slideshows with the goal of making technical information easier to understand for non-technical audiences.

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