Years ago, my friend Chris Lysy made this cartoon about optimist and pessimist charts:
Last week, I applied the optimist vs. pessimist style to a map during Office Hours.
(The real version of the map was about a different topic in a different state, but you get the idea.)
The Traditional Map
I’ve written about traditional and storytelling approaches before. You’re probably familiar with this terminology already?
The traditional version would have a topical title and regular ol’ brand colors.
The Storytelling Map: Optimist Version
In this optimist version, we’ve got a:
- “good” takeaway title;
- “good” brand color;
- “good” icon; and a
- call-out box highlighting a superstar.
The Storytelling Map: Pessimist Version
In this pessimist version, we’ve got a:
- “bad” takeaway title;
- “bad” brand color;
- “bad” icon; and a
- call-out box highlighting a laggard.
Which Version Should You Use?
That obviously depends on your audience and context.
You’re welcome to comment here with your own insights. I read every response.
Download These Maps
Want the Excel file that I used to create these maps? You can download it here.
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